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Beyond the Basics PDF By:Donna L. Hoffman Published on 2005-01-01 by Sloan Center for Internet Retailing |This book is a rich source of ideas for more effective Internet marketing. The frameworks and rules will help the marketing professional because they are grounded in solid research. The book is also a great place for academics and research-oriented students to find ideas worthy of deeper and more extensive research.| -John A. Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School |Here's a novel idea! Insights and recommendations for Internet retailers that are based on actual research and scientific rigor. The authors, applying the tools of qualitative and quantitative research, expose much of the |conventional wisdom| of Internet retailing as myth, and lay the groundwork for serious, reasoned study of the behavior of customers in this exciting new channel.| -Larry Downes, co-author, Unleashing the Killer App: Digital Strategies for Market D...

Consumer Behaviour PDF By:Michael R. Solomon Published on 2006 by Pearson Education Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test yo...