Data-driven Print PDF By:Patricia Sorce,Michael Pletka Published on 2006-01-01 by RIT Cary Graphic Arts Press Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. Data-Driven Print is their answer to the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying the best practices, best prospects, and associated business models for delivering value to printing clients. This Book was ranked at 16 by Google Books for keyword Retailing. Book ID of Data-driven Print's Books is RQxC33peojUC, B...