Business Development in Licensed Retailing PDF
By:Guy Lincoln,Conrad Lashley
Published on 2012-05-31 by Routledge
'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: · Forms the basis of a complete course for a unit manager's development. · Provides an overview of the range of skills needed for effective unit management. · Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.
This Book was ranked at 10 by Google Books for keyword Retailing.
Book ID of Business Development in Licensed Retailing's Books is L8Ye9JmR0F0C, Book which was written byGuy Lincoln,Conrad Lashleyhave ETAG "3U6OxXdwL9U"
Book which was published by Routledge since 2012-05-31 have ISBNs, ISBN 13 Code is 9781136423833 and ISBN 10 Code is 1136423834
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Book which have "352 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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