Retailing in a SCM-perspective PDF
By:Herbert Kotzab,Mogens Bjerre
Published on 2005 by Copenhagen Business School Press DK
|The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies.|
This Book was ranked at 17 by Google Books for keyword Retailing.
Book ID of Retailing in a SCM-perspective's Books is -gBJlIkojuoC, Book which was written byHerbert Kotzab,Mogens Bjerrehave ETAG "UNRHNAJl24Q"
Book which was published by Copenhagen Business School Press DK since 2005 have ISBNs, ISBN 13 Code is 9788763001267 and ISBN 10 Code is 8763001268
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "263 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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