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Selling to the Masses PDF
By:Marjorie L. Hilton
Published on 2014-08-21 by University of Pittsburgh Pre


A captivating history of consumer culture in Russia from the 1880s to the early 1930s. Hilton highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. She follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments, through the competition of private versus state-run stores during the NEP, and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state.

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Book ID of Selling to the Masses's Books is ET83CuLoaRsC, Book which was written byMarjorie L. Hiltonhave ETAG "Z4BY1GuwZHw"

Book which was published by University of Pittsburgh Pre since 2014-08-21 have ISBNs, ISBN 13 Code is 9780822977483 and ISBN 10 Code is 0822977486

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Book which have "352 Pages" is Printed at BOOK under CategoryHistory

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Download Selling to the Masses PDF Free

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