Case Studies in Food Retailing and Distribution PDF
By:John Byrom,Dominic Medway,Alessio Cavicchi,Cristina Santini
Published on 2018-10-15 by Woodhead Publishing
Consumer Science and Strategic Marketing - Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer science has been implemented in the food retail industry for achieving the following strategic aims: understanding the value of merchandising in food retail, marketing and distributing food produce in an increasingly digital world, managing the difficulties of international food retail, amongst many others. There is an emerging demand from food industry professionals and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Through case studies, successful examples and practices are be provided and newer inputs for further theoretical investigation are be given. Both current and future professionals in the food business will gain by using cases information and insights that can be used in their business environment. Bridges the gap between research and industry practice Addresses business problems in in food retail and distribution Includes pricing and supply chain management Discusses food retailing in urban and rural settings Covers both global distribution and entry in developing nations Features real world case studies of what did and did not work
This Book was ranked at 3 by Google Books for keyword Retailing.
Book ID of Case Studies in Food Retailing and Distribution's Books is TNJgswEACAAJ, Book which was written byJohn Byrom,Dominic Medway,Alessio Cavicchi,Cristina Santinihave ETAG "dCjLN0UKMh0"
Book which was published by Woodhead Publishing since 2018-10-15 have ISBNs, ISBN 13 Code is 9780081020371 and ISBN 10 Code is 0081020376
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