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Retailing PDF
By:Andrew Julian Newman,Peter Cullen
Published on 2002 by Cengage Learning EMEA


Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. The analysis is illustrated with numerous case studies, tip/examples and discussion topics. Retailing: Environment and Operations is ideal for first year students on a degree or higher diploma course in retailing, service management or marketing.

This Book was ranked at 18 by Google Books for keyword Retailing.

Book ID of Retailing's Books is f1KlvyAMuQ4C, Book which was written byAndrew Julian Newman,Peter Cullenhave ETAG "pZyS3iM9HA0"

Book which was published by Cengage Learning EMEA since 2002 have ISBNs, ISBN 13 Code is 9781861525338 and ISBN 10 Code is 1861525338

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "496 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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