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Globalization and the Chinese Retailing Revolution PDF
By:Yong Zhen
Published on 2007-02-28 by Elsevier


Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy. The first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well Includes many case studies of multinational retailer operations in China and valuable suggestions for success in China Wal-Mart's business model, internationalization and operations in emerging market, particularly in China

This Book was ranked at 38 by Google Books for keyword Retailing.

Book ID of Globalization and the Chinese Retailing Revolution's Books is R06kAgAAQBAJ, Book which was written byYong Zhenhave ETAG "V7KOK6CB4JY"

Book which was published by Elsevier since 2007-02-28 have ISBNs, ISBN 13 Code is 9781780632292 and ISBN 10 Code is 1780632290

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "300 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is true

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Download Globalization and the Chinese Retailing Revolution PDF Free

Download Globalization and the Chinese Retailing Revolution Books Free

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